“Create, record and share the sounds you create anywhere to friends, family and the world with SoundCloud, the world’s largest community of sound creators.” This is the ideology of SoundCloud by the creators Alex Ljung and Eric Wahlforss. Developed originally as a platform for artists to share and receive feedback on content they were working on, SoundCloud soon developed into much more.
As Evan Williams said in his talk about the creation of Twitter, most of the technological advances surrounding Twitter were created by the users themselves. Much in the way that #hash-tagging is second nature to twitter, SoundCloud’s social advancements were also derived from the users. Being able to share content across different media platforms was not the intended use for the platform, but through the creativity of its user base, has been crucial to the successful progression of the platform and continues to be a strong point of interest for future developments.
Although SoundCloud is essentially a closed platform (only allows changes from the developers) and only allows users to upload content, their approach to the future of sharing sounds is quite unique. Some could argue that it is a hybrid system. Their broad range of applications for mobiles and tablets are available for free and produced for any hardware manufacturer just in the same way as the generative Android platform.
Given that the way we use and interact with the internet these days and the amount of people accessing content on their mobile phones, the importance of access permissions and ideological choices in digital media couldn’t be more important. Essentially, in my opinion, SoundCloud have it spot on. Their business model (of which I will expand on in future posts) allows the right amount of control without restricting creativity and increasing our awareness of social behaviors.
This could only be a good thing for the future. Right? 🙂