Throughout this blog I have discussed at length how digital technologies have changed the many ways in how we consume media. In an age where consumer need for information is immediate, many of us are becoming more reliant on smart phones and tablets, and are ditching the daily paper for quick and more convenient form of information that is tailored to the needs of each individual. Last year, during a TED Talk Tom Rosenstiel, the director of the American Press Institute described the consumption of new media technologies as the “entering of a new enlightenment” and highlighting the benefits of “news on demand” (TED, 2013).
It is no secret that the sales of newspapers are in steep decline. According to online news (oh the irony) publisher Mumbrella print news papers have seen a double digit decline across all mastheads, with the biggest Among the biggest were weekday editions of News Corp’s Sydney paper The Daily Telegraph, which fell below 300,000 for the first time. The Herald Sun fell through the 400,000 levels for both its Monday to Friday and Saturday editions (Mumbrella, 2013). Although physical sales have dropped, the rate of digital subscriptions has almost made up for the difference between the two mediums. Both News Corp CEO Julian Clarke & the managing director for Fairfax Media Allen Williams both are ‘delighted’ with the increase in readership across the digital platforms. I am also encouraged by consumer decisions to maintain their interest in Australian newspapers, however there is still a big question around the future practice of professional journalism.
A comprehensive research study by the Pew Research Centre into current state of American journalism highlighted the changing nature of consumer habits and the impact of investment from philanthropists, venture capitalists and other individuals and non-media businesses. After all, the successful nature of professional journalism relies heavily on the advertising revenue that supports mainstream media industries. As a consumer of both print and digital media I believe that there is still a place for both mediums. Although consumer trending habits may disagree with my outlook, I have hope that I will still be able to sit at my desk and browse through the daily paper for many years to come.