Music: The Forgotten Sphere [BCM310]

Over the past two and a half years you may have begun to recognise a trend into the concepts and main art form that captures my imagination throughout this blog. If you haven’t already guessed I’ll tell you. It’s music. Jimi Hendrix once said, “Music doesn’t lie. If there is something to be changed in this world, then it can only happen through music”.
For many, music is an art form that not only entertains us, it teaches us the ways of the world through deconstructing the hard truths of our generation.

Music has always, in one-way or another, been an integral part of the public sphere. However, during the 20th century music’s impact on the public sphere grew considerably. With new technology in the 20th century, music has been able to reach definitively larger audiences. Prior to these technologies, musicians and artists often had very minor influence outside of their own communities. Issues of limited exposure and high costs of transportation made it almost impossible for artists to voice their message to a global audience.

Throughout the 20th Century music has been the catalyst for shaping cultural values, inciting protest, demanding democratic change and most importantly, giving a voice to the once voiceless.

No longer is theoretical depiction of Jurgen Habermas’s coffee house scenario a true representation of the public sphere.



Chillin’ At The Altar Of Convergence – [DIGC202]


As we advance through digital age, the role of convergence has become far greater than we could ever have imagined. It has provided us with a more efficient and effective way to create, communicate and distribute content with all most endless possibilities.
The term “convergence describes the flow of content across multiple media technologies” (2006, pg.1). Generically speaking, Jenkins describes convergence as a place “where new and old media collide” (2006, pg.2). Digital convergence is seeing a shift in the way we value digital content. It is powering social evolution, aiding creativity and the idea of a “read-write” (Lessig, 2007) culture and most importantly, creating technologies that have the ability to change the world.

Convergence allows audiences to play a significant role in the creation of digital content. The audience is transformed into an integral part of the technology and the catalyst for a more dynamic media platform. As a music producer convergence has not only enhanced my tools for creativity, it has created an economically sound way to deliver content.
Considering SoundCloud, convergence removes the monolithic structures of music distribution replacing it with a dialogic structure that allows the consumer to be apart of the collaborative production process, distribution and consumption of media content. In-tern this creates active communities that facilitates social awareness. This is terribly problematic for industries as convergence negates the need for gatekeepers and control. For decades, electronic music was known as an expensive art form but the door is now open to “academics and professionals, hobbyists and chancers” (Battle, 2012). This is no longer a point of difference with the help of convergence.
“In a world where media is global, social, ubiquitous and cheap” the ability for users to publish their ideas has never been more efficient. Convergence makes things easier. Audiences can create, share and communicate together on a global scale without the negative limitations of inflated costs of production and control from industries.

Because the power of convergence creates a participatory culture, we must consider the role of the user and the advantages and disadvantages of digital media. We must also examine to which extent social networking sites have enhanced the ‘‘do-it-yourself attitude to music promotion and distribution” (Paschal, pg. 13, 2011).
Oasis front man Noel Gallagher believes that the way we consume media has changed profoundly. We no longer consume content on physical mediums such as compact disks (random) or vinyl (sequential) and instead, prefer the convenience of digital downloads (hypertext).
As a lover of music I for one would would argue that there is still a place for each medium, it just dependant  on the attitudes of the audience. For those who love the nostalgic value of dropping a their favourite vinyl onto a turntable or others who simply prefer online music streaming services such as Spotify, there is a medium for every audience.


Battle L, (2012) “The Shape of Sounds to come”, The Financial Times Limited, London

Jenkins, H. (2006). “Worship at the altar of convergence”: A new paradigm for understanding media change. In H. Jenkins, Convergence culture: Where old and new media collide (pp 1-24). New York: New York University Press

Lessig , 2007, The Law is Strangling Creativity – TED, accessed 22/05/2012,

Paschal P, Rogers, J, (2011) “Social networks, legal innovations and the “new” music industry”, info, Vol. 13 Issue: 6, pg.13, Emerald Group Publishing Limited.

Convergence – Music – Amazingness

Luke Macdonald
2nd Year Media & Communication & Commerce Student @UOW
Majoring in Digital Communication & Marketing

Don’t Stand So Close To Me [BCM240]

sting and the police

Pretty sure that Mr. Sumner (aka Sting) and his rocking band The Police best described their desire for personal space when they wrote their 1980’s hit song Don’t Stand So Close To Me. For those of you who haven’t heard this piece of lyrical genius a link has been included for your listening pleasure.

We all have been accused of it from time to time and people may do the same thing to us regularly. Yes fellow people of the Internet I am talking about personal space. It is that invisible boundary of comfort that seems to be encroached by strangers and even your own friends and family when you least expect it.

It is always the same scenario. You’re just minding your own business, not bothering anyone when someone comes to sit in the chair next to you when there is a thousand other empty chairs in the lecture theatre. It just isn’t necessary. Out of obligation to be an upstanding citizen you grimace, breathe deeply and continue to take your notes.

This week’s lecture and tutorial were both about defining what is private and public space. One point that was made in the lecture is the idea that public versus private spaces is ‘consistently disrupted’ by new media technologies. In an article I found this morning on Mashable ‘Social Media Couples’ I was completely confused by this new trend that has been emerging throughout social media.


Yes people, couples aren’t satisfied by vowing their lives to one another, they now must share their social media profiles as well. Call me a cynic, but surely this could only end in disaster.

The article states that “couples are foregoing social media independence and merging their accounts in order to feel closer to one another”. To me this idea seems like an invasion of personal space. If Facebook or any other social media platform wanted us to have joint accounts with our significant other, wouldn’t that have been an option when we subscribed? In today’s digital society a Facebook account to those who are immersed in digital technology is considered a valuable source of personal identification. Your own sanctity to post content that has relevance to your thoughts and ideas. It is your own personal space. Although most technological theorists would argue that by no means is Facebook a private space on the Internet, psychologically it is to us. Our own wall, photos and any other content we wish to post are exclusive to us or to anyone who wish to share it with.

So next time you are having the ‘let’s create a joint social media page’ chat to your ‘wifey’ or ‘boyfy’ take a second to think about your definition of personal and private space. If your still undecided check out Buzz Feeds ’23 Reasons Why Facebook Couples Are The Worst’.

If anyone does know of couples that have joint social media pages feel free to share your thoughts with me on Twitter or leave a comment on this post.
Tweet me at @fluke_aus.

Luke Macdonald
2nd Year Media & Communication & Commerce Student @UOW
Majoring in Digital Communication & Marketing

Swagger Promo Mixtape!

This is a mixtape that I have put together for a new indie dance night that is soon to hit suburbs across Sydney very soon.

A good mix of old and new. Needless to say, I had a ball constructing this one! Feel free to leave feedback 🙂



The Chemical Brothers – The Boxer
The Happy Mondays – Step On
Bombay Bicycle Club – Shuffle
Kasabian – Vlad The Impaler
The Bees – These Are The Ghosts
Primal Scream – Rocks
The Clash – Mustapha Dance
Friendly Fires – In The Hospital
David Bowie – Rebel Rebel
The Editors – All Sparks
Bombay Bicycle Club – Always Like This
Hot Chip – Over & Over
Simian – Never Be Alone
Blur – Song 2
The Dandy Warhols – Bohemian Like You
Prodigy – Breathe
The Chemical Brothers – Saturate
The Killers – Somebody Told Me
The Bravery – An Honest Mistake
Foals – Hummer
Angels & Airwaves – The Adventure
Kings of Leon – King of The Rodeo
Bloc Party – Banquet